Digital Upgrade Happening At Only Movie Theater In Pine County
It’s going to be an exciting few days at Grand Cinema as Monday (10/29) was the first day of their Digital Upgrade. This marks the end of 35mm film being shown in Pine County.
About two years ago, all the major studios announced that they would discontinue providing any new releases in the 35mm format by the end of 2013.
“That deadline set a fast pace for theaters nationwide to install all digital equipment,” said Tim Davis of SCI Cable. “That produced quite a few bottlenecks in production of equipment and installations. All the big companies grabbed all the equipment and installers schedules for many months and the independently owned theaters were at the end of a very long line.”
Grand Cinema has been the only movie theater in Pine County for 20 some years after the Vogue theater closed in the nineties and the Family Theater in Pine City closed in the early eighties to make way for the new jail building.
In a press release we learned that Grand Cinema will continue to run a few shows of 35mm film this week as the conversion progresses through the cinema auditoriums. The new digital conversion at Grand Cinema is a $430,000.00 project which will include the newest in NEC digital projection technology, new digital audio processing equipment, and three new digital RealD 3D systems. They will also be installing two new 3D screens (one was upgraded two years ago with the install our another 3D system).
The release also stated: “Grand Cinema is proud to be able to bring the latest in technology to our community. However, this is a $430,000.00 project we have to undertake due to the 35mm film becoming unavailable in the near future and it comes at a tight economic time for a business that is primarily supported by discretionary spending money, which is way down at the time. We secured financing with the help of our local community’s Northview Bank and we are asking that our community does what they can to support local businesses and help support Grand Cinema. We also are asking that anyone who wishes too, would consider making a donation to Grand Cinema to help fund this upgrade so we can continue to provide Big Screen Art and Entertainment to our local area.”
This old equipment is being replaced. Picture submitted by Grand Cinema.