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St. Francis School District Places Ads On Lockers To Raise Revenue

Tuesday, September 21st, 2010 at 7:44 am

As school districts across Minnesota continue to struggle financially, one district has come up with a creative and somewhat controversial way to raise revenue.

The St. Francis School district just north of the Twin Cities will introduce large billboard-style wraparound ads on kids’ lockers for all their schools. It is controversial, and it is different, but WCCO of Minneapolis reports it will also will mean an added $230,000 a year for the five schools in the district.

While the schools aren’t exactly sure how they will use the money, the district points out that is enough to pay for three full time teachers.

“If we can look at a different revenue stream to get us some revenue, to keep our schools operational and going, we are going to do that,”  Tom Larson, a spokesperson for the St. Francis Schools, told WCCO.

The school district says the ads will be limited to ones that the school district believes promotes a healthy lifestyle. Possible examples include Cheerios images not only on the lockers but on the hall floor, and pictures of apples from Cub Foods.

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